San Marcos’s Virtual Enterprise Class



Staff Writer

Virtual Enterprise is a class in which students design and build a business simulation. The class, which strives for emphasis on college and career readiness, offers students a competitive edge through project-based, collaborative learning. entrepreneurship, global business, problem solving, communication, personal finance and technology.

San Marcos’s Virtual Enterprise class mirrors all the action of real businesses in both structure and practice. Under the guidance of a teacher, as well as mentors, students create and manage their virtual businesses by practicing product development, production and distribution to marketing, sales, human resources, finance, and web design.

l“It’s a really interesting class that helps you develop the ability to speak properly to others,” said senior Maria Alfaro. “It’s a great experience overall.”

Students pick to work in different departments of their businesses, typically administration, finance, sales, marketing, or human resources. The class then selects a CEO and managers who oversee each department. While working in teams to make decisions about how to complete their tasks within their departments, students are able to learn from both their successes and mistakes.

It’s really fun, and you get to learn about something new every day,” said senior Jennifer Ramirez. “You get to deal with helpful criticism, and it’s really great.”

As “employees” of the virtual business, students conduct market research, work cooperatively to develop and write a business plan, pay wages and taxes, and develop an annual report at the end of the year. Through all of these activities, Virtual Enterprise students learn professionalism, corporate knowledge, presentation skills, and teamwork. And throughout their business across industries, students develop key knowledge of the expectations of both the workplace and global economic policies.

It’s a good class that allows us to build leadership,” said senior Adrian Valdivia. “It allows us to step outside of our comfort zone, and be successful.”

Virtual Enterprise classes engage in trade with thousands of other Virtual Enterprise groups from around the nation and across the globe. The transfer of funds is made electronically through a web-based simulated banking system that links all Virtual Enterprise classes with each other and with Virtual Enterprise organizations worldwide.

The San Marcos Virtual Enterprise class attends various trade show competitions. The class competes against other Virtual Enterprise companies throughout the country in events such as business plan, marketing plan, catalog, newsletter, website, and video commercial. Some cities where there are frequent competitions are: Bakersfield, Long Beach, San Francisco, New York, and San Diego. San Marcos’s Virtual Enterprise class just returned home with some big wins from San Diego and Los Angeles.

The recent competitions went great!” said Ms. Ryan, the Virtual Enterprise class teacher here at San Marcos. “Our class won best booth display, best video catalog, and best salesmanship.”

Overall, Virtual Enterprise is a fascinating class that allows students to improve their professional skills through a mock business simulation. It is a very important class because it helps students succeed!


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